WoodBerg
An identity for the place makers call when making gets stuck.
The best design is the one nobody mentions.
Nobody thanks a light switch.
You pressed a hundred buttons today. You don't remember one.
You remember the door you pulled when it said push.
I design the ones you forget.
How people actually use things
People notice, scan, guess, hesitate, tap, wait, give up and come back.
Six things I believe.
Try them. There is nothing to get wrong.
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A button should be pressed, not read.
The shape does the work. The label is for later.
Press the one you'd press.
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People don't read. They guess.
So the right guess has to be the easy one.
Where would Save be? Tap there.
SettingsProfileNotificationsSave -
Nobody is being stupid.
When people get it wrong, the thing taught them wrong.
Type your phone number the way you'd say it, then submit.
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Waiting is fine. Not knowing isn't.
Slow and visible beats quick and quiet.
Send both. Which felt faster?
Goes quietShows it's working -
Feel comes before function.
Weight, texture and timing decide trust first.
Flip both.
InstantA beat late -
The best result is silence.
No complaints, no praise. People just get on with their day.
Press it.
You know what to do.
No label. No icon. No instructions.
Something people keep getting wrong?
Or write to yazan1fu@outlook.com · LinkedIn ↗
Yazan Fuqaha, 2026
Ramallah, Palestine