Skip to the case study
Yazan Fuqaha Interaction designer
A maker holding two cardboard WoodBerg delivery boxes

WoodBerg

An identity for the place makers call when making gets stuck.

Role
Lead brand designer and strategist
Timeline
Four weeks
Status
Delivered and currently in use

A name people knew.
A story they could not see.

If WoodBerg were a person

غامض، واثق وجريء. عنيد بالفن وعنده جنون إبداعي. آثار الغبرة والإيبوكسي والخشب دايماً مبينة على إيديه.

Mysterious, bold, stubborn about art, with epoxy still on his hands.

WoodBerg is not where making starts.

It is where making gets unstuck.

A workshop became a place to learn.

Visitors loved the resin work but kept asking about the materials. So the shop started teaching.

A close workshop photograph showing WoodBerg materials in use
The marks left by making.

What people see

Finished WoodBerg Strawberry Fuchsia mica colour packaging
WoodBerg's screw and root symbol

What makes it possible

Built to explain, not decorate.

Bone#EDEAE3
Carbon#151513
Burgundy#6B1825
Brass#A9895F
Olive#475044
Brand guide page explaining the WoodBerg root network and its construction
Roots: knowledge under the surface.
Brand guide page showing WoodBerg icons for materials, tools, processes and services
Icons cut like the mark.

One system, two scripts.

Arabic gets the same hierarchy, not a Latin shape.

Arista Pro bold English display type specimen
English displayArista Pro
Urbanist regular English body type specimen
English bodyUrbanist
Cairo Black Arabic display type specimen
Arabic displayCairo Black
Cairo Regular Arabic body type specimen
Arabic bodyCairo Regular

One identity holds the whole place together.

Materials

Products and packaging.

Academy

Workshops and tutorials.

Studio

Commissions and experiments.

The system leaves the guidelines.

WoodBerg Makers Club membership card system
The Makers Club.
WoodBerg shipping box, resin bottles, printed tape, seal and wrapping paper
From bottle to delivery box.
Sugary mica colour jar using the WoodBerg packaging system
One structure, any product.
Four WoodBerg tote bag designs in brass, carbon, orange and olive
A tote for each crowd.
Bilingual WoodBerg billboard stating that every idea starts with the right material
Two languages, equal weight.
WoodBerg letterhead and envelope system on stone
The roots, as quiet detail.
WoodBerg material announcement poster in a workshop window
New materials, same look.
“It lets us create different things while keeping them all in the same WoodBerg language.”
Managing Director, WoodBerg

Something people keep getting wrong?

To · Yazan Ramallah

Or write to yazan1fu@outlook.com · LinkedIn ↗